Dear Potential Sponsor,

As we’re sure you know, millions of people in the world die each year because they are simply too poor to stay alive. Over a billion more suffer lives of unfathomable hardship, struggling to survive on less than $2 per day. We believe that our generation, which has more power, more knowledge and more wealth than any that has come before us, has an unprecedented capacity to eliminate such needless suffering and death from our world forever; we are closer, by just about every possible measure, than we have ever been before. It is our sincerest hope that more and more Australians will become as willing and excited as we are to face this challenge, and it is upon this premise that we are organising the Run to Better Days 2016.

The event has three broad aims:

  1. Raise $20 000 for the Against Malaria Foundation (AMF)
  2. Challenge young people throughout Australia to consider that we as a developed nation can and should do more for the world’s poorest people
  3. Rally support to encourage the Australian Government to increase the amount and efficacy of assistance Australia provides to developing nations

This year’s event follows on from the successful Run to Better Days campaigns in 2012, 2013, 2014 and 2015. The inaugural 2012 Run involved our team running 1200 kilometres from Hervey Bay to Townsville – in doing so we spoke to 10,000 people and raised more than $27,000 for Caritas Australia. In 2013 the team ran 1400 kilometres from Mackay to Coolangatta, speaking to over 12,000 students and raising $8,600 for Caritas. Last year, in 2014 our team ran around Port Philip Bay in 24 hours, spoke to thousands of school students and raised $17,000 for the Against Malaria Foundation. In 2015, we retraced our strides between Mackay to Coolangatta. Heartened by these achievements, we are confident we can achieve great success in 2016.

There are three avenues through which we are seeking sponsorship:
1. Donation to AMF
2. Donation towards the Run itself

Firstly we want to join AMF in their mission to combat global poverty. AMF distributes long-lasting insecticide treated malaria nets to prevent contraction of malaria. They are consistently recommended by GiveWell, a trusted charity evaluator, as being one of the most efficacious charities. Since 2015, AMF has been approved by the Australian Taxation Office as a tax-deductible charity for both individuals and businesses providing donations.

Additionally, due to the size of the Run itself, there are many expenses that must be accounted for. As such, a donation towards the costs of running the Run is another avenue for sponsorship.

If you would be willing to assist the Run to Better Days, we believe we would be able to provide your business with significant exposure throughout Australia. In addition to presenting to thousands of people throughout Brisbane and major regional centres across Queensland including Townsville, Mackay, Rockhampton, Bundaberg and Sunshine Coast.  We will also be partnering with newspapers, television and radio stations throughout Australia in order to promote the event. We would also like to note that 100% of the funds raised will go to AMF at your discretion. For all donations above $2 to AMF, a tax-deductible receipt will be provided. Further details of the different sponsorship packages we provide are outlined in our Sponsorship Proposal.

Yours in nets,

Simon Johnson, Matthias Wust & Toby Sen Gupta

2016 Sponsorship Officers
Email:  //  //



“In a world where violating human rights happens daily and nations barely seems to care, it is truly inspiring to see young people stand up, speak out and selflessly extend a hand to help others. I applaud ‘Run for Better Days’. I admire the principles of the participants. I am inspired by their dedication to helping others.”

Professor David Plummer AM MB BS PhD FRCPA
Professorial Research Fellow,
Health Practitioner Research Capacity Building Initiative
James Cook University